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Ditch the cables: Meet the first app that sends recipes to Fuji cameras

Ditch the cables: Meet the first app that sends recipes to Fuji cameras

Maxwell Gatz Oct 21, 2026 0
What if you could send Fujifilm film simulation recipes to your camera wirelessly? Maxwell Gatz, founder of The Forge, created Huginn, the first app to enable wireless transfer of custom recipes to Fujifilm cameras. Discover how his passion for photography inspired a tool designed to spend less time navigating menus and more time capturing the moment.
Look Up – Interview with Andy Barrow

Look Up – Interview with Andy Barrow

Andy Barrow Oct 9, 2026 0
In this interview, Andy Barrow talks about his approach to travel and street photography, where storytelling, light, colour, architecture and everyday details all play an important role. Inspired by photographers including Saul Leiter, Ernst Haas, Fan Ho and Greg Williams, Andy discusses his Fujifilm kit, Film Simulations and minimal editing, as well as the experiences in Marrakech, Naples and New York that have shaped the way he photographs places and people.
Living Mirror

Living Mirror

Michael Mesh Oct 7, 2026 0
In Living Mirror, Michael Mesh explores the evolving relationship between photography, memory, authenticity and the way we look at images. From old 35mm slides and family photographs to AI-generated images, selfies and photographs made in museums and on city streets, he considers what gives an image meaning beyond its appearance. At the heart of the essay is the idea of photography as a living mirror, one that changes because we change when we return to the photographs we once made.
Hands-on Review: Fujifilm X100VI

Hands-on Review: Fujifilm X100VI

Alessandro Miceli Sep 28, 2026 0
In this hands-on review, Alessandro Miceli explains how the Fujifilm X100VI changed his approach to photography. Frustrated by endless RAW files and hours of post-processing, he turned to the X100VI for its compact design, fixed 23mm f/2 lens, JPEG quality and Film Simulations. From travel and landscapes to portraits, evenings with friends and weekends with his girlfriend, Alessandro shares how the camera helped him focus less on editing and more on capturing and sharing the moments that matter.
Fuji X Passion Photography Magazine – September 2026

Fuji X Passion Photography Magazine – September 2026

fujixpassion Sep 23, 2026 0
Fuji X Passion Magazine #123 brings together 135 pages of inspiring stories about curiosity, observation and the art of seeing. From street photography and documentary work to personal projects, travel and visual experimentation, this edition features photographers who remind us that meaningful images often emerge when we slow down, pay attention and embrace the beauty of everyday life.
TTArtisan 23mm f/1.8 AF — The lens I keep on my camera

TTArtisan 23mm f/1.8 AF — The lens I keep on my camera

Paola Panebianco Sep 23, 2026 0
In this hands-on review, Paola Panebianco takes the TTArtisan 23mm f/1.8 AF to Calpe, Spain, photographing the colourful geometry of Ricardo Bofill’s Muralla Roja. With its compact size, 35mm-equivalent field of view, f/1.8 aperture and autofocus, the lens proves particularly well suited to travel, street and architecture photography. Paola also looks at its compromises, including softer corners at wider apertures, vignetting and the lack of weather sealing, and explains why it has become the lens she keeps on her Fujifilm camera.
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Fuji X Passion — Interviews

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INSIDE YOUR CAMERA BAG: Nikos Kouklakis

INSIDE YOUR CAMERA BAG: Nikos Kouklakis

My name is Nikos Kouklakis, I am from Chania – Crete, Greece, and I am an architectural Student in Vienna. For the Last two years I’ve changed my equipment from Nikon to Fujifilm. The reason is simple, not only the design and the ergonomy for Fujifilm is really nice to…

INSIDE YOUR BAG: Namhyuk Chae

INSIDE YOUR BAG: Namhyuk Chae

“MY name is Namhyuk Chae. but people call me ’N’ also a.k.a Photographer N. I primarily work in Vancouver, in conjunction with Luis Vouiton, MaxMara and Parmeleto. I also do wedding photoshoots, company advertisement and host personal fine arts exhibits. I started my photography career in the year of 2000.…

4 years with Fuji – From X-T1 to the X-H1, a retrospective on Paul Marshall’s career

4 years with Fuji – From X-T1 to the X-H1, a retrospective on Paul Marshall’s career

Hi, my name is Paul Marshall & my business is ‘Paul Marshall Photography’. I was born and raised in London UK. I am an international professional photographer who moved from London in 2014 to Texas USA to be with my fiancé. This move was a great opportunity to push my…

Why I Converted my Fuji X-Pro 1 camera to Infrared

Why I Converted my Fuji X-Pro 1 camera to Infrared

Twenty months ago I bought a Fujifilm X-Pro 1 camera. I was so impressed by it that I also bought an X-T1. Since then I’ve hardly used the X-Pro 1, which was relegated to the status of backup camera / second body. When I started out in photography I read…

DSLR V Mirrorless: The Switcher Debate – part II

DSLR V Mirrorless: The Switcher Debate – part II

This is not really a competition between DSLR v Mirrorless. As I said in a previous post I would not go out and sell all your DSLR to buy mirrorless. The cameras do different jobs in different way but they both do great jobs. There was some debate in the…

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PREMIUM

Premium/ Size Matters (?)

Premium/ Size Matters (?)

What is the best resolution to print or to use online? This is, perhaps, one of the most recurrent questions that constantly knocks on our door. When we start talking about size, we usually end up concluding that size doesn’t matter. But this is not always the case, as you…

Fuji X-T family

Fujifilm XF23mm F/2 overview (with video)

Fujifilm XF23mm F/2 overview (with video)

SUBSCRIBE THE FUJI X PASSION VIRTUAL MAGAZINE FOR ONLY €20/YEAR!   Was morning of November 29th when half of our city (Riga, Latvia) was sitting in traffic, I went to bog not far from my home. Just about 30 min by car. While taking my kids to school and kinder garden, I saw sunrise will […]

Passion made me do it

Passion made me do it

If you read this, I want to say thank you! I’m really grateful that I have the opportunity to share…

Halloween project with the Fuji X-T2

Halloween project with the Fuji X-T2

Hello Austris! This isn’t the first time we have your work on Fuji X Passion but, still, for the ones…

Photographing London with the Fuji XF35mm F2

Photographing London with the Fuji XF35mm F2

Up until about a year ago, I suffered from a condition I can only describe as “Lens FOMO”. The notable…

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Visual Stories

Friends, coffee and motorcycles in Buenos Aires

Friends, coffee and motorcycles in Buenos Aires

Friendships are often born out of common interests, such as motorcycles for example. And these interests are often the cement that unites friendships for a lifetime. And just a small pretext, like a simple “Shall we have a coffee?”, is enough to grab the helmet and jacket. A visual story…

Sara-la-Kali – The path of the soul

Sara-la-Kali – The path of the soul

Saint Sara the black, heart studded with starsshe spreads her cloak over her throbbing breasts.The rough-mouthed dawn makes the path thornyunder the concrete bridge, where a death of flameshungry for young flesh, she was satisfied. She bent down, Saint Sara the black, picked up the silences of frogsand blue bluebells…

Two cups of coffee and natural light

Two cups of coffee and natural light

I give thanks every day since, in this life of troubles and commitments, I can carry out many activities that I am passionate about. In these quarantine times, these things are not present, it is a good time to value them and, when they come back, to enjoy them even…

When the mountain calls, I won’t pick up

When the mountain calls, I won’t pick up

It’s midnight in the mountains. A storm is raging around us. Lightning and thunder are shaking the earth. Small stones are crumbling from the ceiling of our cave. I can feel water dripping on my head. And the rain blowing in my face. After three intense days in the mountains,…

Capturing The Moment

Capturing The Moment

When I started with street photography, I had trouble figuring out what exactly caught my eye and what I’d like to capture and expose. The result was, that most of my photographs were a complete mess. My name is Bas Hordijk. I’m a 22 years old street photographer based near…

Aerial photography with the Fuji X-Pro2

Aerial photography with the Fuji X-Pro2

  It was the end of a three week road trip through the Canadian Rockies and the Pacific Northwest. I had to say goodby heavy hearted to these breathtaking landscapes and amazing wildlife. So I drove to Vancouver airport to fly back home to Munich. But luckily my journey was…

Photography is dead, long live photography

Photography is dead, long live photography

When photography first appeared, statements were made that ‘painting was dead’ and there would only be photography. Well, as we know, painting lived lives. If it had not survived, many artists from Monet to Picasso and onwards would possibly have never put paint to canvas or board, and they were…

“Waiting for the parade” – Shooting the backstage of the Caras Moda fashion show with the Fuji X100T

“Waiting for the parade” – Shooting the backstage of the Caras Moda fashion show with the Fuji X100T

I had been commissioned to shoot the annual Caras Magazine parade for its special edition, Caras Moda. It is a great event in the fashion world in Buenos Aires, where the most prestigious brands show their fall-winter collections and where the cream of the Buenos Aires society attends. But they…

A quest to travel to 50 countries in 50 months after turning 50

A quest to travel to 50 countries in 50 months after turning 50

Hi Morten! First of all, we would like to thank you for this opportunity. It is a great pleasure to count on you for this interview. We usually start by asking our guests to introduce themselves. But in your case, we would like to go a little further and also…

Medina – Travel Photography with Fuji

Medina – Travel Photography with Fuji

Everything outside is changing so fast, but inside it’s walls things stay the same…more or less. It’s the little things that give away the modern influences.. the latest iPhone, satellite dishes and occasional resident wearing western styled clothing. I’m going to geek-out a bit here, it reminded me of Star…