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Ditch the cables: Meet the first app that sends recipes to Fuji cameras

Ditch the cables: Meet the first app that sends recipes to Fuji cameras

Maxwell Gatz Oct 21, 2026 0
What if you could send Fujifilm film simulation recipes to your camera wirelessly? Maxwell Gatz, founder of The Forge, created Huginn, the first app to enable wireless transfer of custom recipes to Fujifilm cameras. Discover how his passion for photography inspired a tool designed to spend less time navigating menus and more time capturing the moment.
Look Up – Interview with Andy Barrow

Look Up – Interview with Andy Barrow

Andy Barrow Oct 9, 2026 0
In this interview, Andy Barrow talks about his approach to travel and street photography, where storytelling, light, colour, architecture and everyday details all play an important role. Inspired by photographers including Saul Leiter, Ernst Haas, Fan Ho and Greg Williams, Andy discusses his Fujifilm kit, Film Simulations and minimal editing, as well as the experiences in Marrakech, Naples and New York that have shaped the way he photographs places and people.
Living Mirror

Living Mirror

Michael Mesh Oct 7, 2026 0
In Living Mirror, Michael Mesh explores the evolving relationship between photography, memory, authenticity and the way we look at images. From old 35mm slides and family photographs to AI-generated images, selfies and photographs made in museums and on city streets, he considers what gives an image meaning beyond its appearance. At the heart of the essay is the idea of photography as a living mirror, one that changes because we change when we return to the photographs we once made.
Hands-on Review: Fujifilm X100VI

Hands-on Review: Fujifilm X100VI

Alessandro Miceli Sep 28, 2026 0
In this hands-on review, Alessandro Miceli explains how the Fujifilm X100VI changed his approach to photography. Frustrated by endless RAW files and hours of post-processing, he turned to the X100VI for its compact design, fixed 23mm f/2 lens, JPEG quality and Film Simulations. From travel and landscapes to portraits, evenings with friends and weekends with his girlfriend, Alessandro shares how the camera helped him focus less on editing and more on capturing and sharing the moments that matter.
Fuji X Passion Photography Magazine – September 2026

Fuji X Passion Photography Magazine – September 2026

fujixpassion Sep 23, 2026 0
Fuji X Passion Magazine #123 brings together 135 pages of inspiring stories about curiosity, observation and the art of seeing. From street photography and documentary work to personal projects, travel and visual experimentation, this edition features photographers who remind us that meaningful images often emerge when we slow down, pay attention and embrace the beauty of everyday life.
TTArtisan 23mm f/1.8 AF — The lens I keep on my camera

TTArtisan 23mm f/1.8 AF — The lens I keep on my camera

Paola Panebianco Sep 23, 2026 0
In this hands-on review, Paola Panebianco takes the TTArtisan 23mm f/1.8 AF to Calpe, Spain, photographing the colourful geometry of Ricardo Bofill’s Muralla Roja. With its compact size, 35mm-equivalent field of view, f/1.8 aperture and autofocus, the lens proves particularly well suited to travel, street and architecture photography. Paola also looks at its compromises, including softer corners at wider apertures, vignetting and the lack of weather sealing, and explains why it has become the lens she keeps on her Fujifilm camera.
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Fuji X Passion — Interviews

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Markets Of India – Fujifilm 14mm F2.8

Markets Of India – Fujifilm 14mm F2.8

So, as phase one in India comes to a close, I have time to reflect and debrief a little.The one lesson I have learned on my journey as an image maker is to pace myself. It’s hot and very humid here, around 100% humidity and often more than 95 degrees.…

GFX 50S II: A taste of “more than full frame”

GFX 50S II: A taste of “more than full frame”

Before I begin, I would like to thank Mr. Keitaro So, Divisional Head of Fujifilm, for providing the loan of the GFX 50S II, GF 45mm, GF 50mm, GF 80mm, and GF 32-64mm. The units were loaned from Fujifilm Asia Pacific and had returned back to them by the time…

Tamron 18-300mm: The best all-rounder lens?

Tamron 18-300mm: The best all-rounder lens?

Special thanks to Cles Distribution of Tamron Singapore for giving me the opportunity to loan the Tamron 18-300mm F3.5-6.3 Di III-A VC VXD (Model B061) for Fuji mount for a review. At the time of releasing this review, I have returned the loan unit to Cles Distribution. Disclaimer:1. All the shots…

How to edit and apply ‘sharpen’ to pictures from Fuji X-T1 in the Lightroom

How to edit and apply ‘sharpen’ to pictures from Fuji X-T1 in the Lightroom

I must be Lightroom user since I was born. Or since the first teeth started to appear. Or perhaps since 2007-2008. At first, the interface seemed strange, it was too complicated. But I didn’t give up at first, and in a short time I was able to use it without…

INSIDE YOUR BAG: Rafael Borda d’Água

INSIDE YOUR BAG: Rafael Borda d’Água

“Hi, my name is Rafael Borda d’Água from Alverca do Ribatejo, Portugal, and my nickname is “Borda_H2o” I’m not a photographer but a person who takes pictures with FUJI X equipment and with the ambition to be able to tell stories through my photos. The stories that fascinate me most…

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Premium/ What I’ve learned from competing in photography contests

Premium/ What I’ve learned from competing in photography contests

Competing in international photography contests, against people from all over the world, against the best, can teach you a lot. And you will learn many valuable lessons that you can use both in your photography and your life. And through this magnificent article, Stefan Panaitescu shares everything he has learned…

Fuji X-T family

The first 23 years

The first 23 years

Twenty-three years ago I was sitting under the stars near Idaho City during summer break when the photo editor for the local university’s student newspaper, full of rum and smelling of campfire smoke, offered me a job. It paid the princely sum of $10 per published photo if I had a camera. I told him […]

The Distinguished Gentleman’s Ride

The Distinguished Gentleman’s Ride

Photos of motorcycles and their owners are undoubtedly my favourite thing to shoot. Oftentimes, having someone show their essence and…

Creative portrait photography with the Fuji X-H1

Creative portrait photography with the Fuji X-H1

I started with the Canon rebel t6i 2 years ago, I’ve realised DSLR is too bulky for my travels, so…

The day I held the camera on the streets!

The day I held the camera on the streets!

There are numerous genres in photography, and with the advancement in time,  we see a particular genre to evolve and…

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Visual Stories

Slow Salento

Slow Salento

Let’s try to explain Salento, and to try, we need to take into consideration its nature as a peninsula – tending towards a cultural island – of a territory that not only reaches the extreme south-eastern extension of Italy. A people proud of itself but which in its once peasant…

A Chilly October Day – A Walk With the Fuji 16mm F1.4

A Chilly October Day – A Walk With the Fuji 16mm F1.4

Recently I’ve taken stock of the lenses that have been collecting dust. Surprisingly, I noticed that I hadn’t shot with the Fuji XF16mm F1.4 lens in a long, long time. So, when my family decided to go out on a chilly October day to get some fresh air, I grabbed…

When the mountain calls, I won’t pick up

When the mountain calls, I won’t pick up

It’s midnight in the mountains. A storm is raging around us. Lightning and thunder are shaking the earth. Small stones are crumbling from the ceiling of our cave. I can feel water dripping on my head. And the rain blowing in my face. After three intense days in the mountains,…

Memories of Thailand

Memories of Thailand

Like many people I suppose, I had in my head a list of a few countries in which I wanted to travel. And Thailand was certainly not one of them. I don’t know if it is because of our life close to nature and the mountains, but when I thought…

A personal perspective through photography – Interview with Fran Balseiro

A personal perspective through photography – Interview with Fran Balseiro

Thank you, Francisco, for the opportunity to learn more about you and the extraordinary work you have been doing for years and years. Could you start by introducing yourself to our readers?First, I want to thank Fuji X Passion magazine for their interest in sharing my work. My name is…

6 Months into One Camera One Lens with the X100V

6 Months into One Camera One Lens with the X100V

Last May, I ended up putting my X-T2 and interchangeable lens collection up for sale on eBay. Not because I was dissatisfied with them but because I was considering something daring. Something that had been on the back of my mind for nearly 6 months before but I didn’t dare…

Reclaiming photography from the Clutches of the Pandemic

Reclaiming photography from the Clutches of the Pandemic

PrefaceWith the pandemic crisis’s arrival and the severe limitations on everyone’s travel plans, one would expect widespread disinterest in photography. But to the surprise of many, the effect was just the opposite. Either to document the strange times we live in or as a refuge from this unwanted reality, photography…

She said / He said 2

She said / He said 2

Dear Florin, The world of photography is foreign to me. I’ve been in front of your lens many times, but I never pay attention to the technicalities. I’d rather have a conversation with you anyway. And I think that is the reason why our work speaks. In our collaborations, the…

“Downgrading” to Fuji

“Downgrading” to Fuji

Less is more – losing my religion Let’s start with a small confession. I actually wrote this article twice. Finishing it last night, I realized that it was just another “I’ve gone from Canon fullframe to Fuji” speech. And the content had a certain resemblence to an AA meeting. Me…

My best decision

My best decision

Hi! My name is Sebastian and I’m a 31 years old hobby photographer from Hamburg, Germany. When people ask how long my passion for photography exists, normally I say since 2008 – that’s the year I bought my first DSLR and started to learn the basics. But actually, I took…