It is well-known that street photography is easier and more enjoyable if you use a small and light camera, without making a compromise in image quality. The X100 series, which started with the original Fujifilm X100, announced almost 8 years ago, was the cheapest alternative to Leica cameras. More affordable, yes, but not necessarily weaker […]
A lens hood provides a good protection of the front element of your lens, not matter if it’s a zoom, or a prime lens. But they are firstly designed to eliminate sun flares, thus offering more contrast and better IQ when shooting in difficult, backlight conditions. Fujifilm has different designs for their Fujinon lenses, but […]
This zoom kit lens, recently announced, comes with an interesting list of advantages, especially for the beginner photographer that loves to travel with his new Fujifilm X camera. With three aspherical lenses and two ED lenses, this small “pancake” design lens provides excellent resolution in a compact body. Among the strong points it is worth […]
The GFX 50S is the Fujifilm’s pride in the Medium Format world. With 50 megapixels, outstanding image quality and a range of lenses, both zooms and primes with great optics, this camera is aimed for the professional work, where resolution and high dynamic range are a must-have in photography. As the Kaizen philosophy applies to […]
Originally, ETERNA was a colour negative film with ultra-fine grain, natural skin tones and outstanding grey balance. For the first time, we get to see this colour simulation implemented in a digital mirrorless camera; to be more specific, the new X-H1. The soft tones, with less contrast, but higher dynamic range make the perfect choice […]
We often hear about the X100F and how great it is for those who need a small, but powerful camera, retaining the capabilities of its bigger brother, the X-Pro2. If you love street photography, you like to travel and have a compact camera with no compromise in image quality, or you simply want a backup […]
After the arrival of the newest mirrorless camera, the X-H1 with IBIS and the most advanced Fujifilm solutions for videographers, it was only natural to see the launching of a line of cine lenses designed for video production. After the previous version for E-mount, the new X-mount version, called MKX includes 2 zoom lenses with […]
Regarding the launch of the newest Fujifilm camera – the X-H1, the online photography community was truly excited to see the first Fujifilm digital mirrorless camera with in body image stabilization. Of course, adding such a complex system inside the body required some serious design adaptations onto the existing X-T structure. Many photographers welcome this […]